Marketing is the discipline where AI tools have multiplied fastest, and where overlapping subscriptions waste the most money. These nine cover the whole workflow, and the section at the end explains which ones you probably do not need.
1. Jasper AI - best for copywriting at scale
Brand voice, campaign templates and team workflows. It earns its price when several people produce copy that has to sound like one company.
From $59/mo (Pro, billed yearly), $69/mo monthly. Jasper retired its old $49/mo entry plan in 2026.
2. ChatGPT - the most versatile
Strategy, briefs, email sequences, ad variations, data analysis and images in one subscription. For a small team, this alone replaces several specialist tools.
Free tier available, Plus at $20/mo.
3. Copy.ai - fastest for social
Templates for social posts and short-form copy. Where Jasper is a system, Copy.ai is a shortcut, and for social volume that is often the right shape.
From $29/mo (Chat) - the free tier was discontinued in 2025.
4. Canva AI - for marketing design
Magic Design produces on-brand visuals without a designer, and brand kits keep them consistent. The most practical option for teams without design resource.
Free tier available, Pro at $18/mo.
5. HubSpot AI - for CRM and automation
AI inside a CRM that is free to start with. Lead scoring, email automation and content assistance where your customer data already lives.
Free CRM available.
6. Writesonic - for SEO and blogs
Keyword research and article structure in the same tool as the writing. For content aimed at ranking rather than converting, that integration matters.
7. Perplexity AI - for market research
Cited sources on every answer, which is what competitive and market research actually requires. Nothing else on this list gives you an audit trail.
Free tier available, Pro at $20/mo.
8. ElevenLabs - for podcasts and audio
Realistic narration from text, voice cloning from a minute of audio, and dubbing that preserves the original voice for multi-market campaigns.
Free tier available, paid from $6/mo.
9. Video generation - for social and ads
For video, the choice depends on what you are making: Kling for photorealism at $6.99/mo, PixVerse for speed and native audio, Vidu for a consistent character or product across shots, and Runway when you need editing as well as generation.
👉 The best AI video generators in 2026
Quick comparison
| Tool | Best for | Entry price |
|---|---|---|
| Jasper AI | Copywriting at scale | $59/mo |
| ChatGPT | Strategy and versatility | Free |
| Copy.ai | Social media | $29/mo |
| Canva AI | Visual design | Free |
| HubSpot AI | CRM and automation | Free |
| Perplexity | Market research | Free |
| ElevenLabs | Audio and podcasts | Free / $6 mo |
What you probably do not need
Marketing teams routinely pay for three tools that wrap the same models. Before adding anything:
If you have ChatGPT Plus, you already have copywriting, image generation, research and data analysis. Buy a specialist tool only when you need the workflow around it, not the output.
Jasper at $59/mo is for teams, not individuals. One person writing copy is better served by Claude or ChatGPT at a fraction of the price.
Start with the free tiers. Canva, HubSpot, Perplexity and ElevenLabs all have real ones, and together they cover most of a working marketing stack at zero cost. Copy.ai no longer has a free plan - it was discontinued in 2025 - so budget $29/mo (Chat) if you add it.